DrJays.com

Responsible for communicating strategic goals into actionable design solutions, establishing the conceptual, branding and stylistic direction for creative staff and orchestrating their work.

Managed the continued improvement and website evolution through redesigns and prototyping to stay up to date with web design trends and best practices.

Email campaigns to newsletter subscribers as well as targeted emails based on customer behavior.

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email_fathers_day.jpg
email_boots.jpg
email_brand.jpg
email_festival.jpg
email_fresh_fun.jpg
email_sale.gif
email_spring.jpg

Directed and designed all website assets ranging from UI/UX, Product Detail & Gallery, Seasonal Content and Photoshoots.

Website Design & Maintenance

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PDP_Mobile.jpg
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PDP.jpg
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gp_womens.jpg
photoshoot.jpg
hp_winter_2.jpg

Improving Abandonment Rate

Worked with Development Team to reduce mobile cart and checkout abandonment by streamlining and reducing the amount of clicks at checkout. Added breadcrumbs to visually represent a 4-stage process.